What game is your brand playing?
Creative OS is a brand strategist that knows your business and thinks with you — by chat, anytime, as many times as you need. It diagnoses the real problem, builds the plan, and stays by your side while everything runs.
I know I need strategy. I just don't know where to start.
You have a product, you have customers, something is working — but marketing runs on improvisation. No documented positioning. No annual plan. Briefs are emails. Every campaign starts from zero. You know you need a brand strategist, but you can't afford an agency — and the freelancer delivers a nice PDF that nobody uses.
Diagnose my business problem →Marketing is running. But it costs more and delivers less every quarter.
CAC is up. Campaign performance keeps declining. Your team produces a lot but nobody can tell if they're producing the right thing. Every new product, market, or channel becomes a separate project — a different brief, a different agency, context lost at every handoff. You need strategic infrastructure, not more people.
Diagnose my business problem →A conversation that becomes a system.
01
Conversation
Tell us what's holding your business back — in your own words, by chat. Creative OS's strategist listens, asks the right questions, and finds the real problem underneath. Not a form. A real conversation, as many times as you need.
02
Plan
The conversation doesn't end as advice. Creative OS builds your positioning, marketing plan, and first brief — automatically, ready to edit or approve.
03
Always-on advisor
The strategist stays by your side — on the platform and on WhatsApp. It remembers every decision, proposes the next, and coordinates briefs, campaigns, and creative inside the same context.
Advice evaporates. Systems compound.
A system that gets sharper the more your brand runs through it.
No single module is the moat. It's the compounding context. Every brief makes the next brief smarter. Every campaign result trains the planner. Every feedback round teaches the creative engine what works for your specific brand.
Nine modules, one context
01
Strategy Core
Your marketing plan — business objective, target audience, go-to-market approach, and competitive context. The foundation every brief draws from.
02
Brand Foundation
Brand positioning, ICP definition, tone of voice, brand promise, and discriminators — the identity layer that tells every campaign what to say, and what to refuse.
03
Brief Engine
AI-assisted briefs built from your Strategy Core and Brand Foundation. No blank page. No rework. Every brief arrives with the context already in the room.
04
Campaign Planner
Channel selection, budget allocation, timeline generation. AI recommends based on your objectives and brand context — you make the call.
05
Creative Studio
Copy, visual concepts, scripts — generated in-brand, in-brief. Versioned, commentable, live. No exports to a deck that dies in a folder.
06
Brand Passport
A living brand book — shareable with your team, agencies, and production partners. Keeps every stakeholder working from the same brand context.
07
Approval Flows
Role-based routing with stage gates — plus threaded feedback, AI-summarised and tracked to resolution. Every decision logged. Nothing gets lost between submission and sign-off.
08
Production Hub
Track every deliverable from brief to delivery — production calendar, milestone management, and full status visibility across the campaign.
09
Performance Loop
Live metrics connected to creative decisions. Attribution at asset level. Every result feeds the next brief — the system gets smarter about your brand over time.
Pricing
Try Strategy Core, Brand Foundation, Approval Flows, and Brand Passport free for 30 days — no card required. Upgrade when you need the full campaign and creative stack.
30-day free trial · no card required
Starter
$49/mo
≈ R$ 251/mês
The full system, solo — build your brand foundation and run your first campaigns.
- —All 7 core modules — strategy to creative
- —Approval Flows + Brand Passport
- —1 seat — solo account
Most popular
Pro
$299/mo
≈ R$ 1.531/mês
The same full system as Starter, with room for your team — without the agency retainer.
- —All 7 core modules — strategy to creative
- —Up to 5 seats — invite your team
- —WhatsApp Brand Brain Advisor included
Full platform
Enterprise
$3,500/mo
≈ R$ 17.922/mês
All 9 modules — plus dedicated onboarding, custom AI brand context training, and a CS team that knows your brand.
- —All 9 modules
- —Production Hub + Performance Loop
- —Unlimited seats
- —Custom AI context training
- —Dedicated CS + SSO
Add-on
WhatsApp Brand Brain Advisor — $29/mo per brand
Included free with Pro and Enterprise. Starter brands can add it individually from inside the app, per brand.
All prices in USD. BRL equivalent shown at R$ 5,12/USD for reference — updated regularly, actual billing is always in USD. Annual billing saves 20% — see /pricing for details.
Talk to the strategist that knows your business.
No credit card, no sales call. You talk, it thinks with you.
Talk to the strategist →What is Creative OS?
The system that finds your real business problem — and runs the fix.
Creative OS (creative-os.ai) diagnoses the real problem behind your marketing, builds the plan to solve it, and stays on as an always-on brand advisor — one system connecting strategy, briefs, campaigns, creative, and production, so the answer never disappears at a handoff.
Built for founders and growth teams in Brazil and LatAm who need strategic rigour without a full agency retainer. The platform includes nine integrated modules — Strategy Core, Brand Foundation, Brief Engine, Campaign Planner, Creative Studio, Approval Flows, Production Hub, Performance Loop, and Brand Passport — all sharing one persistent AI brand context.
How is Creative OS different from HubSpot or Monday?
Those tools manage tasks and contacts. Creative OS manages brand context — the strategy, positioning, and brief logic that should inform every campaign. It is an operating system for brand thinking, not project management.
Is Creative OS the same as Canva's Creative OS?
No. Canva's product (also called Creative OS) is a visual design platform. Creative OS at creative-os.ai is a brand strategy and campaign operating system — focused on brief quality, strategic clarity, and campaign execution, not design tools.
How does Creative OS differ from a traditional agency?
The agency model was built for the broadcast era — one campaign, one season, start from scratch. Creative OS was built for brands that need to think, brief, produce, and learn in a continuous loop. The intelligence lives in the system, not in the people managing your account. No lost context. No onboarding fees. No re-explaining your brand every 18 months.
