Your brand's operating system.
Not a better briefing template. Not a faster AI-powered creative tool.
Most creative tools solve one piece of the puzzle: a brief builder here, a collaboration tool there, an AI copy generator somewhere else. The context vanishes at every handoff. You end up re-explaining your brand to every tool, every meeting, every new freelancer.
Creative OS holds the whole chain. Strategy informs the brief. The brief informs the campaign. The campaign informs the production. The performance informs the next strategy. One surface. One context. Always compounding. Built by people who've spent years in strategy rooms and creative studios — not engineers who've never read a brief.
3 minutes · no credit card · instant diagnosis
Who it's for
Founders
You have a brand vision that lives in your head and disappears in the brief. You need a system that holds it — so your brand compounds instead of resetting with every new project, hire, or agency.
Chief Growth Officers
You're accountable for outputs but dependent on process. Four revision cycles and three missed deadlines are not a strategy. You need the machine to run faster without losing the plot.
Owners
You need strategic rigour without the cost and overhead of a full agency retainer. Real strategy, real creative, built into a system your whole team can run.
The problem, by the numbers
+1
quarter to go live
Most campaigns don't air until the quarter after they're briefed. Strategy, approvals, and production stack up before a single impression runs.
$15–30k
/ month retainer
What a meaningful full-service agency relationship costs — before a single ad runs. Most founders call this "the budget we don't have."
3–5×
revision cycles
Industry average before approval. Each round costs 5–10 business days. Most of it is miscommunication, not disagreement.
$1M+
per pitch process
What agencies and clients collectively spend on a single pitch — before any work begins. A structural cost baked into a model built around winning, not doing.
These aren't edge cases. They're the median. And they're baked into a model built around billable hours, not outcomes. Creative OS was built to make all four irrelevant.
Nine modules — one surface
01
Strategy Core
Your marketing plan — business objective, target audience, go-to-market approach, and competitive context. The foundation every brief draws from.
02
Brand Foundation
Brand positioning, ICP definition, tone of voice, brand promise, and discriminators — the identity layer that tells every campaign what to say, and what to refuse.
03
Brief Engine
AI-assisted briefs built from your Strategy Core and Brand Foundation. No blank page. No rework. Every brief arrives with the context already in the room.
04
Campaign Planner
Channel selection, budget allocation, timeline generation. AI recommends based on your objectives and brand context — you make the call.
05
Creative Studio
Copy, visual concepts, scripts — generated in-brand, in-brief. Versioned, commentable, live. No exports to a deck that dies in a folder.
06
Brand Passport
A living brand book — shareable with your team, agencies, and production partners. Keeps every stakeholder working from the same brand context.
07
Approval Flows
Role-based routing with stage gates — plus threaded feedback, AI-summarised and tracked to resolution. Every decision logged. Nothing gets lost between submission and sign-off.
08
Production Hub
Track every deliverable from brief to delivery — production calendar, milestone management, and full status visibility across the campaign.
09
Performance Loop
Live metrics connected to creative decisions. Attribution at asset level. Every result feeds the next brief — the system gets smarter about your brand over time.
A system that gets sharper the more your brand runs through it.
No single module is the moat. It's the compounding context. Every brief makes the next brief smarter. Every campaign result trains the planner. Every feedback round teaches the creative engine what works for your specific brand.
Pricing
Start free for 90 days — no card required. Upgrade when you need the full campaign and creative stack.
90-day free trial
Starter
$395/mo
≈ R$ 2.170/mês
Build your full brand foundation and run your first campaigns. No credit card required to start.
- —Strategy Core + Brand Foundation
- —Approval Flows + Brand Passport
- —2 brands · 3 users
- —90 days free — no card
Most popular
Pro
$1,350/mo
≈ R$ 7.425/mês
The full creative stack — from brief to campaign to production, without the agency retainer.
- —All Starter modules
- —Brief Engine + Campaign Planner
- —Creative Studio
- —5 brands · 10 users
- —Unlimited campaigns
Full platform
Enterprise
$3,500/mo
≈ R$ 19.250/mês
All 9 modules — plus dedicated onboarding, custom AI brand context training, and a CS team that knows your brand.
- —All 9 modules
- —Production Hub + Performance Loop
- —Unlimited brands + users
- —Custom AI context training
- —Dedicated CS + SSO
All prices in USD. BRL equivalent shown at R$ 5.50/USD for reference. Annual billing saves 20% — see /pricing for details. Replacing a mid-tier agency retainer ($15K–$30K/month) with Creative OS = 70–85% cost reduction with faster cycles and a system that actually remembers your brand.
Find out what's actually holding your brand back.
12 questions. A specific operational diagnosis. Recommended modules. Under 3 minutes. No credit card, no sales call, no agency retainer.
What is Creative OS?
The brand strategy operating system for founder-led teams.
Creative OS (creative-os.ai) is a platform that connects your marketing plan, brief, campaign, and production in one surface — so strategy never disappears at the handoff stage. Unlike briefing tools, campaign planners, or creative platforms that each solve one piece, Creative OS holds the entire chain. Your brand context compounds over time instead of resetting at every new project.
Built for founders and growth teams in Brazil and LatAm who need strategic rigour without a full agency retainer. The platform includes nine integrated modules — Strategy Core, Brand Foundation, Brief Engine, Campaign Planner, Creative Studio, Approval Flows, Production Hub, Performance Loop, and Brand Passport — all sharing one persistent AI brand context.
How is Creative OS different from HubSpot or Monday?
Those tools manage tasks and contacts. Creative OS manages brand context — the strategy, positioning, and brief logic that should inform every campaign. It is an operating system for brand thinking, not project management.
Is Creative OS the same as Canva's Creative OS?
No. Canva's product (also called Creative OS) is a visual design platform. Creative OS at creative-os.ai is a brand strategy and campaign operating system — focused on brief quality, strategic clarity, and campaign execution, not design tools.
How does Creative OS differ from a traditional agency?
The agency model was built for the broadcast era — one campaign, one season, start from scratch. Creative OS was built for brands that need to think, brief, produce, and learn in a continuous loop. The intelligence lives in the system, not in the people managing your account. No lost context. No onboarding fees. No re-explaining your brand every 18 months.
